Kuben

The project started with choosing a brief as prompt for the product. All briefs were to do with crisis-management. So we choose one that stood out to us: Create a crank radio to supply young adults with necessary information during a power outage. We were immediately drawn by the focus the brief had on the younger generation and their interaction with the already well established, but very undeveloped, prepping device.

Kuben is the result of four students trying to figure out how to make young adults want to purchase a crank radio.

Our approach was to create a multifunctional product that gave our target audience what they already want, such as a speaker, lamp and charger together with the deprioritized radio. This while still communicating sustainability, innovation, and flexibility. Kuben has a unique and memorable visual identity and something that we thought young adults could see themselves decorating their room with.